In our town (Split, 220 000 inhabitants), 70 tons of paper are thrown away every day. I have initiated daily publishing in a newspaper of an article warning the readers not to throw the newspaper in the same trash can with the rest of the garbage after reading it.
After I had insisted on this for a few years, the article stared being published since 8th January this year on a daily basis in the best sold newspaper in the region of Split, Slobodna Dalmacija

The problem is described on www.lerotic.de/ , so it can be read by any interested paper publishers. They can also see the chosen text and the article design, which I adjusted to different types of newspapers and their different requests.

The advertisement encourages people to think about the value of discarded paper and the need to collect it in separate containers. The real problem, however, lies in the fact that collecting of discarded paper has not yet been organized systematically and in many towns nobody takes over the discarded paper. Our hope, however, is that, in some time, educated people will exert pressure upon local authorities and force them to organize the management of separately collected paper, as well as of other valuable raw material that ends up on waste dumps. The aim of the advertisement is precisely to educate as many people as possible and make them aware of their obligation to use resources responsibly and of the need to protect the environment.
I intend to persuade other newspapers' directions in big cities to publish the advertisement. Some said they would do it, and some didn't show any interest. The letters are obviously not conscious of their civil and professional obligation to try to resolve the problem created by the lack of a selective waste depositing (in this case, of the paper their newspapers are made of). Because of this, an enormous amount of tax payers' money will have to be inverted in waste dumps' clean up
In Croatia almost all waste is thrown into the same container, i. e., systematic depositing of waste in separate containers and recycling of valuable waste components has not been organized yet. Only two thirds of community waste is collected sytematicly and deposited on partly or entirely inadequate wate dumps. Unfortunately, not even the first step, the education of citizens, has been taken to make people handle waste responsibly. This job is supposed to be the responsibility of towns and communities but, unfortunately, until now, nobody felt the responsibility to handle this problem. There are a handful of environmental protection NGOs and a few environmentalists in every town who are persistently pointing out this burning issue, writing from time to time in newspapers about it and publishing educative material, within their modest possibilities.

This product is also one of such attempts. It is an advertisement with following contents:
Old newspaper - new raw material for paper production: Collecting paper in separate containers we protect our woods, earn water and energy, reduce the amount of waste in waste dumps and protect the environment. It appears in daily papers every day and should make the readers fully conscious of the fact that waste paper is a valuable raw material, as well as many other things we throw away.
In Split, for instance, 70 tons of waste paper are thrown every day on a waste dump situated near the town, the waste dump is seriously overloaded and, as a matter of fact, is a real ecological bomb for the town and its suburbs. By collecting paper in separate containers the amount of waste would be reduced by 30 percent and the town's waste dump would be significantly unloaded. Besides, recycling waste paper we could save enormous amounts of water and energy, d. e. we could make major improvement in protecting the environment and contribute a lot to the common good.


1984 - received a diploma in free graphics at the Fachhocschule für Gestaltung in Kiel.
1984 to 1987 - guest lecturer at the Fachhocschule für Gestaltung in Kiel.
From 1997 - lecturer in the department for the design of visual communications of the Arts Academy of the University of Split.

From 1989 - worked not only on free graphics and solar and kinetic objects, but also on the creation of viable initiatives and projects, such as:
energy conservation: NEGAWATTS TO MEGAWATTS ...
the encouragement of the use of renewable resources:
....The SUNCEVA LIPA fund ...

the reduction of the volume of waste:
the identification of newspapers: OLD NEWSPAPERS - NEW PAPER

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